الإعلام وَ التربية و التعليم كل مايرد من الصحافه السعوديه والخليجية والأخبار العامة السياسية و الإقتصادية وأخبار وزارة التربية والتعليم

 
 
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قديم 05-19-2014, 12:46 PM   المشاركة رقم: 1
المعلومات
الكاتب:
اللقب:

عضــو


البيانات
التسجيل: Jun 2013
العضوية: 2657
المشاركات: 2 [+]
بمعدل : 0.00 يوميا
اخر زياره : [+]
 

الإتصالات
الحالة:
MEDIA غير متواجد حالياً
وسائل الإتصال:

المنتدى : الإعلام وَ التربية و التعليم
06 اكاديمية الامير احمد بن سلمان للاعلام التطبيقي

عنوان الدورة: مهارات العلاقات العامة
الهدف العام:
تنمية مهارات وقدرات المشاركين الابتكارية في كيفية المحافظة على العملاء واستقطابهم وادارة العلاقة بكفاءة وتحقيق التوازن بين
رغباتهم ومنفعة المنظمة.
الأهداف التفصيلية:
بنهاية هذه الدورة سوف يكون المشارك قادرا على:
- تعزي ز وتطبيق مبادئ العلاقات العامة.
- استيعاب مفاهيم واستراتجيات العلاقات العامة وثرهها على المنظمة.
- التحلي بصفات رجل العلاقات العامة.
- تطبيق ثساليب التعامل مع ثزمات العلاقات العامة.
- إجهاء مقابلات.
المحتويات:
- ثساسيات العلاقات العامة.
- ثهمية وجود العلاقات العامة في المنظمات والمؤسسات.
- هيكل تنظيم العلاقات العامة وثهدافها.
- علاقة العلاقات العامة بالمجتمع والعملاء والجهات الحكومية.
- المنظومة المتكاملة لعمل العلاقات العامة في المنظمات .
- رسالة العلاقات العامة في المنظمة.
- وضع خطة العلاقات العامة وآلية تنفيذها.
- البيانات الصحفية الفعالة.
- اختيار والاستفادة من وكالات العلاقات العامة.
الطهق والوسائل التدريبية المستخدمة:
ورش عمل / حلقات نقاش / عهض تفصيلي باستخدام الشهائح / تمارين تطبيقية.












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